Our mission is to celebrate and honor the rich cultural heritage of Dia de los Muertos in Oak Cliff on Jefferson by uniting Latino/Non-Latino businesses to create an inclusive and immersive experience for the entire community. Through this collaborative effort with businesses and non- profits we have increased foot traffic, boost business visibility, and foster a deeper connection with the local culture, ensuring that everyone can participate in and enjoy this vibrant tradition while supporting the growth and success of Jefferson Blvd’s businesses.

Last year we bridged the past and present, honoring loved ones and celebrating life through our Ruta de Altares and Block Party.

Events like this strengthen OakCliff’s identity and highlight its vital role in preserving Latino Heritage along with engaging people from all backgrounds to learn, engage, and celebrate together.