Who We Are

We are a collective of small businesses on the historic Jefferson Boulevard in Oak Cliff, Dallas dedicated to bringing cultural awareness to the district, which has served as a beacon of Mexican-American culture and entrepreneurship for many decades.

Our mission is to celebrate and honor the rich cultural heritage of Dia de los Muertos in Oak Cliff on Jefferson Blvd by uniting businesses to create an inclusive and immersive experience for the entire community.

Through this collaborative effort with businesses and Latino nonprofits, we aim boost business visibility and foster a deeper connection with the local culture, ensuring that everyone can participate in and enjoy this vibrant tradition while supporting the growth and success of Jefferson Blvd’s businesses.

Take the Ruta

Catch a Movie

Jefferson Boulevard’s Pioneering Latino History

The historic Jefferson Boulevard became a cultural and commercial hub for Latino immigrants starting in the mid-20th century. As they settled in the area, they opened small businesses, transforming the once declining street into a vibrant center for Latino commerce and culture.

Today, Jefferson Blvd is known for its diversity and rich blend of Mexican-American-owned shops, restaurants, and cultural landmarks that reflect the community's resilience and contribution to the neighborhood's revival.