Who We Are
Selena’s impact on Dallas-Fort Worth runs deep. Her legendary performances at major cultural events—including the Cinco de Mayo Festival at Fair Park, Fiesta Diez y Seis, and the State Fair of Texas—helped bring Latino culture into mainstream spaces. She wasn’t just a performer; she was a symbol of Latino pride, a voice for bilingual and bicultural identity, and a role model for young Latinas aspiring to achieve their dreams.
Beyond her music, Selena supported Latino community initiatives, performing at events that raised awareness for causes such as Hispanic voter registration and Mexican cultural preservation. Her influence continues to inspire Dallas’ Latino youth, empowering them to embrace their heritage while pursuing success in all areas of life.
Join the Selena Scavenger Hunt
Catch a Movie
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Selena
Friday, March 28th at 8:30PM
Jefferson Boulevard’s Pioneering Latino History
The historic Jefferson Boulevard became a cultural and commercial hub for Latino immigrants starting in the mid-20th century. As they settled in the area, they opened small businesses, transforming the once declining street into a vibrant center for Latino commerce and culture.
Today, Jefferson Blvd is known for its diversity and rich blend of Mexican-American-owned shops, restaurants, and cultural landmarks that reflect the community's resilience and contribution to the neighborhood's revival.